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July 21, 2008 – Brentwood, Tenn. – Secret Weapon™ is a brand a growing number of successful anglers are familiar with. Founded in 2001, this Brentwood, TN-based company owns several revolutionary patents in the spinnerbait and buzzbait market. It is now building on its grass roots base to become a household name among fisherman worldwide. According to Joe Haubenreich, President of Secret Weapon™, the company is poised not only to expand its current footprint but also to bring many new ideas from the drawing board to the casting deck. For that, the company required an infusion of capital. Haubenreich approached PFM to assist them in qualifying potential investors and familiarizing them with the company's products and market potential. “PFM has proven to be very helpful in navigating the capital raising waters. In June, J.D. Blackburn put together a superb hospitality event to showcase the product’s qualities to potential investors. One goal was to prove the attractiveness of our innovative tackle system to anglers of all skill levels. From selecting and securing the event site, catering, agenda planning and communications with potential investors, the whole process came off without a hitch. It was first class and made a tremendous, positive impression on everyone, setting the stage for a successful funding round.” The company aims to complete a major capital campaign and begin rolling out a new marketing and distribution campaign in 2009. Interested parties can contact PFM for additional information. More information on Secret Weapon™ is available at Secretweaponlures.com.  |
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