Mud Hole is Brandon Lester's Title Sponsor  

lester running
Oveido, Flor. - Mud Hole Custom Tackle announced its official sponsorship of Bassmaster Elite Series angler and All-Star Champion Brandon Lester of Fayetteville, TN today. Mud Hole is Lester’s title sponsor in his rookie season.

While the majority of pros on the Bassmaster circuit have sizable endorsements and unlimited finished tackle given to them, young Elite rookie pro Brandon Lester is finding pure satisfaction as a do-it-yourself custom rod builder.

“I’ve accumulated over a hundred fishing rods from both big and small rod companies over the years,“said Lester.“I own a flipping stick from one brand, a cranking rod from one company, and a jig rod from another rod company. You learn that not every company makes the perfect rod for each technique. I’m excited about Mud Hole Custom Tackle because they’ve taught me how to build my own rods to exact specifications, and shown me how enjoyable it is.”

During the recent Bassmaster Classic Outdoor Expo, Brandon was amazed at the number of people at Mud Hole Custom Tackle’s exhibit, interested in the concept of DIY rod building, as he gave out Mud Hole’s free 244-page tackle catalog and “Rod Building 101 DVD.”

“It’s taken on a life of its own,” he smiled. "Custom rod building and tackle crafting has such a broad appeal because people of all ages and fishing abilities can enjoy it. It’s a great way to bring families together. I spoke with a number of families that came by the booth, several that have taken Mud Hole’s rod building classes offered annually across the U.S.”

“Brandon has a very engaging personality,” said Tom McNamara, Mud Hole president, “and he loves talking with other anglers -- novices to pros -- about the attributes and advantages of crafting their own rods. It’s just one of the reasons Mud Hole will be his primary sponsor on the Elite series. We’re excited about the opportunity this partnership represents.”

Lester, the 2013 Bassmaster Southern Open Angler of the Year said, “I’m not aware of any other pros building their own rods yet, but frankly Mud Hole makes it so easy. Their expert teachers explain the basic knowledge anglers need to assemble their new rod kit. You can view the DVD online at Mud Hole’s website at While there order a free catalog featuring a wide range of fishing products and some great fishing tips, or call 866-790-7637.”

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