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Bass angling is the most popular choice among the nearly 30 million men and women that fish in the United States. Angling accounts for over $45 billion in retail sales each year and the overall annual economic impact of fishing is $125 billion. $1.2 billion of these dollars go towards environmental protection and sustainability. Anglers spend 470 million days on the water annually and more Americans fish than play tennis and golf combined. The popularity of competitive bass fishing is in growth mode thanks to media giants ESPN, Versus, Outdoor Channel, Sportsman's Channel, World Fishing Network and others delivering hundreds of hours to weekly programming. Fishing fans track their sport daily on popular internet sites at the national and international levels. The professionals in the sport have their own brands and images. The millions of fans, themselves able to participate in this experiential sport, are extremely brand loyal. Four out of five fishing fans say they buy products and support brands that support the sport. They want to see their heroes compete and do well with the realization that corporate involvement is vital to their success.  The following links aid in understanding the passionate pursuit of professional bass fishing: Bassmaster Basszone Wired2Fish Bassfan NPR article MSNBC article FLW Outdoors ASA Sport Fishing in America |
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